Emails have a low success rate but are less risky than calls.

<aside> 💡 The focus of an email asking for sponsorship is not really to ask for sponsorship, it's to convince the recipient of two things:

  1. We are an excellent team that is worthy of their support and relevant to what they do.
  2. Supporting us is a win-win.
    1. Our members are talented and our recruiting benefits provide close access to this talent pool
    2. Our presence is far-reaching and being our sponsor will help them get their name out there </aside>

The following example is not perfect, but it illustrates these goals well

<aside> 💡 Example (2022):

Untitled

</aside>

“

Dear Ms. Young,

My name is Muyang Yan, I am the Outreach Lead of Purdue Robomasters. It was an honor meeting you during Purdue's Industrial Roundtable Fair in September. I am reaching out to invite Nexteer to become a partner of our team.

About our team

We are the biggest and most advanced robotics team at Purdue, dedicated to building high-performance robots to compete in the annual RoboMaster competition. Our team is a 501(c)(3) non-profit tax-exempt organization, and we strive to cultivate a passion for engineering at Purdue through competitive robotics and our hands-on educational programs.

What we do

Purdue RoboMasters is the first vertically integrated robotics team where all aspects of robotics development are done in-house. Our members are exposed to high precision manufacturing, PCB and control systems design, all the way to artificial intelligence and computer vision all in order to build 7 computer vision enable robots both semi and fully autonomous. Our team is actively seeking out corporate partners to collaborate with in order to help our team further our mission.

Collaborating with you

We seek to form lasting relationships with companies that share our passion for engineering. By supporting our team, you are not only supporting the development of our robots and educational programs, but you are also gaining intimate access to the top engineering and business talent Purdue has to offer. Would it be possible to set up a meeting this week to discuss the long-term recruiting and marketing benefits our team can provide you? In the meeting, we would discuss the details of the sponsorship, and an opportunity for Nexteer to tour our workshop and get an inside look at what we do.

For more information, visit our website at https://purduerm.org

Thank you for your time and consideration.

Sincerely,

Muyang

“

Structure: